Cashcade Limited was founded by Patrick Southon and Simon Collins. The company is both a marketing company and a software developer and they are very big in the world of online gaming. They joined the Party Gaming group in July 2009 when they were bought for £95.9 million. The Party Gaming group merged with bwin in 2011 to become an even bigger force in the gaming world.
Cashcade was founded in 2000 with the original aim of running a skill games website. Soon afterwards (in 2002), they started to develop instant win games in-house. Their first bingo site was Get Minted Bingo, which they launched in 2005. Cashcade are based in London and all of their products are licensed in either Gibraltar or Alderney.
The people behind Cashcade
Patrick Southon came from a marketing background and concentrated on this at Cashcade, along with brand building and media buying. He helped Cashcade to build a strong brand identity, extremely important when there are so many bingo sites on the market, with Foxy Bingo being a prime example. Foxy Bingo was one of the most effective advertisers on the TV and this was shown when Foxy Bingo was said to have the best value advertising campaign between 2008 – 2010.
Simon Collins is the commercial director of Cashcade, being responsible for the day-to-day management of their websites and the operational delivery of their business plan. When it came to business development, he formed many profitable relationships in both the affiliate and business-to-business fields and was quick to realise how social network marketing could help their business grow.
Bingo Sites Owned/Operated by Cashcade
Cashcade own the hugely popular bingo site Foxy Bingo, which they launched in 2005. They also own Bingo Scotland and Think Bingo, which they purchased in July 2007. Every month there are more than 60,000 active players playing on the Cashcade marketed bingo sites.
Foxy Bingo is a leading site in the world of online bingo and continues to be a huge success. They now have over 40 rooms for their players to choose from and offer 90 ball and 75 ball bingo. They have won several awards over the years including Bingo Operator of the Year in 2009 at the EGR awards and in 2011 at the Gaming Awards.
They have an impressive range of guaranteed games and give out over £1 million every month in guaranteed prizes. They are always coming up with new promotions with some fabulous jackpots and offer free bingo as well. Making their site stand out even more from the competition, they have Fox TV and radio, and their fox mascot has become very popular, featuring on the site and their brilliant adverts.
Their efforts are not just concentrated in the bingo market though as they also own a casino site, Get Minted. Altogether, they have more than 2 million registered users and the number of players with them is growing all the time.