William Hill PLC

William Hill PLC is the company behind William Hill Bingo & Ruby Bingo (closing on 31 Jan 2016), in addition to the William Hill branded casino, poker site, sports betting site, and live games site.


Their bingo sites use the Playtech Virtue Fusion bingo software and their online division (William Hill Online) both runs & operates their bingo sites.


William Hill PLC Overview


William Hill PLC is a listed company on the London Stock Exchange and the financials of the company are exceptionally strong. The share price reflects this, as it is valued at over 250GBp. This surely reaffirms the value of William Hill in investor’s eyes.


William Hill’s Online Division


William Hill Online first opened with and online casino back in 1999. They have since increased their portfolio of casino, poker, bingo, sports and mobile sites to include 14 online properties in total. All of the William Hill owned properties are registered in Gibraltar and are licensed by the Gibraltar Licensing Authority and regulated by the Gibraltar Gambling Commissioner. William Hill is a corporation has a long history that spans over 75 years. They originally open as a postal and telephone sports betting company and in the 60’s moved onto the opening of betting shops in the U.K. They have since become one of the largest bookmaking operators in the U.K and are both trusted and respected in this market.


The online side of William Hill owns and operates William Hill Sports, William Hill Casino, Euro Grand, 21Nova, Joyland Casino, Prestige Casino, William Hill Casino Club, Sky Kings Casino, William Hill Poker, William Hill Bingo, Ruby Bingo, William Hill Mobile, William Hill Casino Club Mobile, and William Hill Sports Mobile. All of these have been in operation for many years and have achieve a certain level of success however the William Hill name does not carry the same level of trust online that it does in its live bookmaker operations.


William Hill’s largest niche will always be the bookmaking side of their business. As a bookmaker, they established a high level of trust. That trust continues to be its driving force of financial security for William Hill.


The online side of things will be maintained and continue to offer world class gaming. William Hill offers the PlayTech software under its online properties and has since its inception into the online market back in 1999. The PlayTech software is hugely successful and offers over 300 online games under almost every gaming style available including a number of unique games only available through the PlayTech software.


The William Hill brands all offer one of the widest ranges of deposit options available. This has helped them maintain players in key areas and continued to allow them to experience growth in new emerging markets. Deposit options include Bank Transfer, Cheque, Click2Pay, ClickandBuy, MasterCard, Moneybookers, NETeller, PayPal, Solo, various Visa options and many others. In total, there are 45 different options they make available to players around the world. This is done due to the geographical limitations some payment processing services are limited o and therefore William Hill, as a global company has ensured it offers options to players from all markets. All of the 45 deposit options are available at any of the William Hill owned bingo sites including Ruby Bingo and William Hill Bingo.


The William Hill online sites all offer support services 24 hours a day and 7 days a week. They do this through various different methods that include telephone, email and a live chat service. It is the belief of William Hill to work towards consistently providing superior levels of customer service and they continually work towards achieving this goal.


Our thoughts on William Hill PLC


In recent months there has been a number of top-level management replaced and seen entire divisions of staff walking out due to the uncertainty in its online operations. This has caused William Hill top act quickly to ensure outstanding issues were address and to date it appears these operations have returned to normal operations. As a result, to these changes and perceived uncertainty, we downgraded Will Hill’s character rating from an A- to a B. This move was cautious in nature and we have been monitoring them closely. There have been no notable issues within the company that has affected players. We have committed to reviewing their character marks in the next few months.


Registered Office: Greenside House, 50 Station Road, Wood Green, London N22 7TP. Registration Number 4212563 England